Focus: Demonstrating the broader sustainability benefits of commercial reforestation to provide market differentiation, secure additional investment, and deliver impact at scale
Location: Bagé municipality, Rio Grande do Sul, Brazil
Lead Partner: The Green Branch
Extensive cattle ranching and soy production have contributed to the degradation of the natural vegetation and soil in the Bagé municipality of Rio Grande do Sul, Brazil, making business as usual unsustainable. Yet, most local landowners are not convinced that restoring the land with native forest and agroforestry systems can provide an economically viable alternative.
The Green Branch will use LandScale’s holistic framework to demonstrate the benefits of commercial reforestation beyond carbon sequestration at the project level to local stakeholders, carbon-credit buyers, and financiers. Tracking landscape-level improvements in areas important to local landowners will encourage wider buy-in for the initiative, thus unlocking opportunities to scale the reforestation efforts. Credibly communicating the broader sustainability benefits of reforestation will also help differentiate the carbon credits from this project in the market and may prove beneficial in attracting additional sustainable financing in the future.